I’m Vlad Sopov, Manager of Marketing Technology at North. I lead teams and systems that enable large, cross-functional marketing initiatives to succeed. My work focuses on translating complex strategies into clear, actionable execution, ensuring technology enables progress rather than slowing it down.

I prioritize alignment across stakeholders, create scalable structures, and focus on outcomes that matter, making complex work manageable, transparent, and consistently effective.

Core Leadership Principles

1. Clarity Precedes Speed: Ensure everyone understands goals, constraints, and priorities before taking action.
   
   
2. Alignment Beats Authority: Achieve buy-in across teams before relying on formal hierarchy.
   
   
3. Structure Scales Better Than Effort: Build repeatable processes that allow teams to operate efficiently and scale without additional headcount.
   
   
4. Translate Complexity into Decisions: Turn unclear situations into decisions that move work forward.
   
   
5. Lead by Enabling: Empower teams to own execution within clear boundaries and accountability.
   
   
6. Measure, Learn, Improve: Continuously refine processes and outcomes through data and feedback.

illustrative example: Cleared a 1,800+ task backlog in one month without adding headcount → read the full case study

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