Vlad Sopov Photo

Leadership & Execution

I’m Vlad Sopov, Manager of Marketing Technology at North, where I lead teams and systems that support large, cross-functional marketing initiatives. My work focuses on turning complex strategies into clear execution, ensuring technology enables progress rather than slowing it down.

→ Learn more about my leadership approach

Selected Leadership Wins

Proven execution across structure, quality, scale, and speed.

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What Leaders Say

Feedback from senior marketing and cross-functional leaders.

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Kiri Wolfe
Kiri Wolfe SVP of Marketing
“Vlad consistently demonstrates leadership and partnership in complex environments. I’m proud of what we’ve achieved together and grateful for the clarity and execution he brings.”
Jonathan Manna
Jonathan Manna Marketing Director
“The speed and collaboration Vlad brings to complex projects is exceptional. His leadership during execution set the tone for a successful launch.”
Becky Sarwate
Becky Sarwate Sr. Marketing, PR & Communications Leader
“Vlad championed delivery of a critical initiative under a tight deadline. Without his leadership, we would have missed it. He brings structure, follow-through, and a clear execution mindset.”
Sean McCarthy
Sean McCarthy Art Director
“Vlad led execution on a large, high-visibility project with a tight turnaround. His ability to move fast while keeping teams aligned made a real difference.”
D.R. Hamilton
D.R. Hamilton Senior Developer
“Vlad combines strong technical judgment with a focus on outcomes. He consistently delivers while helping others grow.”

Insights

Thinking in progress on leadership, execution, and decision-making.

Sopov Media Launches sopov.com: A Strategic Leadership Platform for Impact-Driven Marketing and Execution

New website positions Vlad Sopov as a voice in transformational marketing technology, operational clarity, and outcome-focused leadership. By: Sopov Media TAMPA, Fla. – Feb.…

Carbon 040 Winter Edition 2. The Snow Watch

This is Carbon. Carbon stared out the window at the snow like it personally offended her. Don’t be like Carbon. Learn how resisting…

Carbon 039 Winter Edition 1. The Heater Spot

This is Carbon. Carbon planted herself directly in front of the heater and refused to move for anyone. Don’t be like Carbon. Learn…

Carbon 038

This is Carbon. Carbon surveyed the holiday mess she created and went to sleep immediately. Don’t be like Carbon. Learn why real leaders…

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Thought
Leadership

I write and speak about leadership where responsibility is high, authority is limited, and complexity is the norm. My focus is on how teams actually execute, how decisions are made, work is prioritized, and outcomes are delivered when conditions are far from ideal.

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Core
Principles

  • Clarity precedes speed
  • Alignment beats authority
  • Structure scales better than effort
  • Translate complexity into decisions

These ideas are explored further in Take the Wheel, a practical leadership framework for managers navigating complex, high-pressure environments.