Vlad Sopov Photo

Leadership & Execution

I’m Vlad Sopov, Manager of Marketing Technology at North, where I lead teams and systems that support large, cross-functional marketing initiatives. My work focuses on turning complex strategies into clear execution, ensuring technology enables progress rather than slowing it down.

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Selected Leadership Wins

Proven execution across structure, quality, scale, and speed.

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What Leaders Say

Feedback from senior marketing and cross-functional leaders.

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Kiri Wolfe
Kiri Wolfe SVP of Marketing
“Vlad consistently demonstrates leadership and partnership in complex environments. I’m proud of what we’ve achieved together and grateful for the clarity and execution he brings.”
Jonathan Manna
Jonathan Manna Marketing Director
“The speed and collaboration Vlad brings to complex projects is exceptional. His leadership during execution set the tone for a successful launch.”
Becky Sarwate
Becky Sarwate Sr. Marketing, PR & Communications Leader
“Vlad championed delivery of a critical initiative under a tight deadline. Without his leadership, we would have missed it. He brings structure, follow-through, and a clear execution mindset.”
Sean McCarthy
Sean McCarthy Art Director
“Vlad led execution on a large, high-visibility project with a tight turnaround. His ability to move fast while keeping teams aligned made a real difference.”
D.R. Hamilton
D.R. Hamilton Senior Developer
“Vlad combines strong technical judgment with a focus on outcomes. He consistently delivers while helping others grow.”

Insights

Thinking in progress on leadership, execution, and decision-making.

How to delegate new project

As a manager, when you delegate a project to your team, don’t argue with every decision just because it’s not what you…

Small Wins Build Big Momentum: What I Learned About Progress and Motivation

Motivation feels emotional, but in my experience, it works through progress. Over the years, I noticed something simple but powerful: people don’t get…

Transparency is one of the strongest motivators at work.

Don’t treat your team like mushrooms: keep them in the dark and feed sh! t. People work better when they know what’s going…

Carbon 044 Winter Edition 6. The Sweater Protest

This is Carbon. Carbon wore her sweater for five seconds and then staged a full protest. Don’t be like Carbon. Learn why discomfort…

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Thought
Leadership

I write and speak about leadership where responsibility is high, authority is limited, and complexity is the norm. My focus is on how teams actually execute, how decisions are made, work is prioritized, and outcomes are delivered when conditions are far from ideal.

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Core
Principles

  • Clarity precedes speed
  • Alignment beats authority
  • Structure scales better than effort
  • Translate complexity into decisions

These ideas are explored further in Take the Wheel, a practical leadership framework for managers navigating complex, high-pressure environments.