Vlad Sopov Photo

Leadership & Execution

I’m Vlad Sopov, Manager of Marketing Technology at North, where I lead teams and systems that support large, cross-functional marketing initiatives. My work focuses on turning complex strategies into clear execution, ensuring technology enables progress rather than slowing it down.

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Selected Leadership Wins

Proven execution across structure, quality, scale, and speed.

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What Leaders Say

Feedback from senior marketing and cross-functional leaders.

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Kiri Wolfe
Kiri Wolfe SVP of Marketing
“Vlad consistently demonstrates leadership and partnership in complex environments. I’m proud of what we’ve achieved together and grateful for the clarity and execution he brings.”
Jonathan Manna
Jonathan Manna Marketing Director
“The speed and collaboration Vlad brings to complex projects is exceptional. His leadership during execution set the tone for a successful launch.”
Becky Sarwate
Becky Sarwate Sr. Marketing, PR & Communications Leader
“Vlad championed delivery of a critical initiative under a tight deadline. Without his leadership, we would have missed it. He brings structure, follow-through, and a clear execution mindset.”
Sean McCarthy
Sean McCarthy Art Director
“Vlad led execution on a large, high-visibility project with a tight turnaround. His ability to move fast while keeping teams aligned made a real difference.”
D.R. Hamilton
D.R. Hamilton Senior Developer
“Vlad combines strong technical judgment with a focus on outcomes. He consistently delivers while helping others grow.”

Insights

Thinking in progress on leadership, execution, and decision-making.

Matt Karamazov Reviews Take the Wheel – Book Video Review

https://youtu. be/HLLT3_SErm4? t=188 I just want to say a huge thank you to Matt Karamazov for posting an awesome video review of my…

Carbon 045 Winter Edition 7. The Icy Window

This is Carbon. Carbon tapped the frozen window like she expected summer to answer back. Don’t be like Carbon. Learn why wishing is…

How to delegate new project

As a manager, when you delegate a project to your team, don’t argue with every decision just because it’s not what you…

Small Wins Build Big Momentum: What I Learned About Progress and Motivation

Motivation feels emotional, but in my experience, it works through progress. Over the years, I noticed something simple but powerful: people don’t get…

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Thought
Leadership

I write and speak about leadership where responsibility is high, authority is limited, and complexity is the norm. My focus is on how teams actually execute, how decisions are made, work is prioritized, and outcomes are delivered when conditions are far from ideal.

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Core
Principles

  • Clarity precedes speed
  • Alignment beats authority
  • Structure scales better than effort
  • Translate complexity into decisions

These ideas are explored further in Take the Wheel, a practical leadership framework for managers navigating complex, high-pressure environments.